During my time at Florida State University, I had the opportunity to be a member of the Victoria Secret PINK @ FSU Street Team. After a selective interview with the two campus reps, Brianna Barnabee, and Avery Durrant, I joined a team of girls with the mission to generate buzz and increase overall brand awareness of Victoria Secret’s PINK line here at Florida State University.
Over my two years on the Street Team, we hosted various campus-wide events and social media campaigns. Our social media campaigns would utilize a variety of platforms, including Facebook, Instagram, Twitter, Viddy and WordPress. My contribution to these campaigns included sharing, promoting and most importantly content creation.
With numerous opportunities to contribute to Florida State Street Team’s blog, I’ve cataloged a few of my favorite for your viewing pleasures here:
Content creation for a brand that is pre-established with its own brand standards truly was an eye-opening opportunity. Everything we did on the Street Team was modeled after campaigns, specials, and content that “PINK Nation” had published. Personal thoughts where important in connecting with other girls on campus, but in terms of blogging contributors were asked to adhere to strict guidelines which ultimately limited how and what could be created for the Florida State’s Street Team.
Megan Gerace 