ADV4500
For this course, we spent the entire semester conducting focus groups, one-on-one interviews, and surveys to evaluate the Downtown Tallahassee area in order to market and entice the college-age residents of Tallahassee to frequent it more. I work with a team of four in order to accomplish this. And at the end of the semester with presented our finds, along with a suggested marketing plan for our client of Tallahassee Downtown Improvement Authority. Below I have attached the final report we submitted.
Megan Gerace 