With Rush Creek Lodge being designed to be a destination within the amazing destination of Yosemite National Park, the whole marketing efforts have always centered around the lodge being a visitors’ ‘Backstage Pass to Yosemite.’ In Fall of 2018, we decided to take that idea to another level and host three weekly events that’d highlight a unique offering to the Yosemite area that you’d only be able to experience by visiting Rush Creek Lodge. And thus Backstage Pass to Yosemite was born.

For an entire month, I coordinated, executed and marketed three reoccurring weekly events, as follows: