Part of my role at Rush Creek Lodge was content creation for lodge’s blog, housed on the website. This content was often re-purposed for social media posts or email campaign story line. Often time the content is original, but I did introduce guest blog posts to the blog roll by partnering up with influencers and leveraging their unique authentic experiences into meaningful content that we can associate with a special that the lodge was currently offering.

Here are just a few samples of the blog posts I created for the lodge:

Exploring Yosemite During the Government Shutdown

Reaching guests in a meaningful, but not discouraging way was huge for the lodge’s messaging in the beginning of 2019 during the partial government shutdown that left National Parks open without any Park Services.

Spring Has Sprung! Celebrate with us!

To generate buzz about our Spring specials in 2018, I launched a photo contest and this blog post introduces all the little odds and ends (including the special) to the lodge’s followers. This post proved to be a crucial jumping point to share out in the marketing efforts to ensure the message was consistent.

Holiday Gift Guide Yosemite Style

This post was created to encourage our marketing base to think outside the box and gift a Yosemite experience. Incorporated in our Fall email campaign, this post assisted in the selling of various packages for New Year’s Eve and Winemaker Weekends.